About Purple Day


Purple Day (March 26th) was founded by Cassidy Megan, a Canadian girl with Epilepsy. Her passion to bring people together, through the love of awareness and the reduction of stigma, has since spread to many countries.


It is an amazing global grassroots campaign built on support and approval. It is a fun, a passionate, yet serious campaign as well, as the challenges to epilepsy remain many.


On Purple Day March 26th, people wear or put on something purple to show their support for the grassroots campaign.

A variety of events are held throughout the world on Purple Day. The seed was planted by Cassidy Megan and has flowered everywhere, not only on March 26, but Purple Day Everyday!


Purple Day is sponsored and globally managed by The Anita Kaufmann Foundation in North America (www.akfus.org).

For more detailed information about the worldwide Purple Day campaign, click the below URL. 

Purple Day Everyday WEBSITE

Our partnership with Anita Kaufmann Foundation (AKF)

Purple Day Asia is an official representative of Anita Kaufmann Foundation (AKF) in Asia, the global initiator of Purple Day campaign. 


The Anita Kaufmann Foundation is established in 2004 for the memory of Anita, who, fighting the seizures while young,  suffered from the stigma about epilepsy from people around her.

Thus, she had the purpose of educating people about epilepsy and calling them not to fear of it. 


Together with AKF, Purple Day Asia has been actively participating in International Epilepsy Congresses in Asia, Europe and America. AKF and Purple Day Asia are now working on an amazing project in Tokyo to raise public awareness and educate people about epilepsy.